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You can even specify the specific location you would like your audience to be in, so the ad only reaches people near your business. Reachįacebook reach ads are shown to as many people in your target audience as possible while staying within your budget constraints. TLDR: Choose this ad to increase the chances of your target audience recognizing and recalling your brand, and the features that make it stand out from competitors. Use these ads to keep consumers aware of, and able to recall, your brand as well as highlight what makes your business and product/service unique. However, they will help you establish brand familiarity and pique the interest of your target audience. Keep in mind the sole focus of these ads is to make people aware of your brand, so you shouldn’t expect significant engagement or click-throughs. That's because Facebook will show these ads to members of your target audience who are more likely to pay attention to and recall the ads.įacebook predicts recall ability by polling users on whether they remember seeing an ad and analyzing their past behavior and interactions with ads.
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If you’re looking to introduce your brand to new audiences, this can be a great option. Brand AwarenessĪs you may have guessed, these ads help increase people’s awareness of your business.
Er facebook pixel gratis å bruke how to#
With so many options, the thought of determining which objective is best for you may feel a bit overwhelming, but no sweat - we’ll break them down below.Ĭheck out HubSpot's free course on Facebook Ads Training: How to Build Great Ads & Audiences Awareness Facebook Campaign ObjectivesĪwareness objectives help generate interest in your product or service.